thinkdrinkdo-blog

Think Drink Do – Behavioural change

Paper held the inaugural ThinkDrinkDo last night.

The idea was to bring people together to learn something new, have a couple of beers and then exercise their grey matter on a real problem. Think. Drink. Do. Read more…

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Prototyping for behavioural change

Prototyping. It’s what we believe in and it’s a core part of our manifesto. It’s critical for projects where we want to see whether we can generate a change in behaviour or bring out something that doesn’t exist on the market yet. This helps keep the costs down and gain insights early.

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FunTheory

6. Technology and Behaviour Change: Stealth

The seventh post in our series about technology and behaviour change.

In this post we look at the way that ‘Stealth Health’ goes about sneaking healthy habits into your daily living. Read more…

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5. Technology and Behaviour Change: Time-limited challenges

The fifth post in our series about technology and behaviour change.

In this post we look at the ways that time-limited challenges can encourage change in behaviour. Although this concept isn’t linked inextricably to a technological execution it lends itself well to mobile executions when push notifications, data collection and reminders form a core part of the service. Read more…

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4. Technology and Behaviour Change: Gaming

The fourth post in our series about technology and behaviour change.

In this post we look at how games can help explain really complicated issues and get people to change their behaviours in a way that written words never can.

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3. Technology and Behaviour Change: Badges and Rewards

The third post in our series about technology and behaviour change. In this post we look at the way that badges are used as rewards for challenges to encourage users to continue to improving themselves. Read more…

Random Act of Kindness – West Jet Christmas Miracle

A lovely campaign from WestJet to get you in the Christmas spirit.

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2. Technology and Behaviour Change: Role of Social

The second post in our series about technology and behaviour change.

In this post we look at the role that social plays in helping people to achieve their goals. Being part of a social community can help people achieve their goals, and encourages them to give support to others in a similar situation.

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